The origin
Pointer International started in Pinetown, KZN, with a team that's mature, experienced and impatient with nonsense. We make everyday and smart-casual clothing - chinos, shirts, knits, jackets - and we make it here.
Partnering with American Outfitters keeps us close to lifestyle fashion for adults and kids. But we don't chase trends. We sell the staples - and we stand behind every one.

Home soil
Local jobs, local pride, and a factory floor our team walks every week.

The mark
The galloping pointer stands for how we work: steady, loyal, bred for the long game. Small on the chest, large on tags and boxes - wherever you see it, it means the same thing.
Handling rule: the mark is never redrawn or distorted, and the dog's white spots stay white.

240gsm twill. Heavy enough to last, washed soft enough to live in.

Double-stitched seams. The parts you don't see are the parts we're proudest of.

The embroidered dog. Stitched, not printed - it outlasts the garment's first decade.
01
If it won't be worn in five years, we don't make it.
02
South African manufacturing is the point, not a footnote.
03
Plain answers, free exchanges, no fine print.
04
Clothes, customers, reputation - all built to keep.